Fingerhut Companies Inc., Minneapolis, MN, has launched “Fingerhut en Espanol” a Spanish-language web site located at www.fingerhut.com/espanol.
The site offers a broad range of products, a 30-day home trial, weekly specials and a credit offering.
“We will listen to the feedback we get from our customers and implement changes where necessary,” Hunsicker said. “The site will include a product base that is comparable to our other properties, and we will utilize our extensive database of consumer information to offer products that the Hispanic consumer wants to see on the site.”
Rafael Saldana, Fingerhut’s vice president and general manager of Hispanic business, said the launch of the Web site corresponds with a broad Hispanic marketing initiative that includes the Fingerhut en Espanol catalog, operational changes such as increased bilingual customer service representatives at call centers, an aggressive multi-media campaign to grow Fingerhut’s Hispanic customer base, and joint ventures and partnerships with other Hispanic businesses.
“Hispanic business has been a growth market at Fingerhut for many years, and currently makes up about 15 percent of Fingerhut’s total annual sales.,” Saldana said.
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