Foote Cone & Belding has launched an event marketing division led by Chicago agency veteran Dee Hall.
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| Dee Hall |
The unit, Hall Event Group, handles event and experiential marketing targeting consumer and trade audiences. It opened March 14 in FCB’s Chicago headquarters. Hall is senior VP-managing director. Marty Kane is VP-management director of operations; Jeanine Aniol is director of operations; and Devin Collins is account executive.
Hall co-founded the now-defunct event marketing shop Stern Hall in 1994, after forming Target Broadcast Group in 1991 to handle trade-driven radio and TV promotions. Her resume includes stints at Leo Burnett Chicago and Petry Television handling national spot TV sales and sports marketing.
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