More than 8 million Subway consumers will win prizes in a contest launched last week targeting 18-to-34-year-olds.
Unlike other contests where only some customers are winners, Subway’s Everybody Wins provides each customer with a scratch-and-win card when they purchase a Subway Fresh Value Meal from now until Mar. 28. Each card is a winner with prizes ranging from free cookies, drinks and sandwiches to Best Buy gift certificates and tickets to the Subway 500 in Martinsville, VA.
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