Estee List Services, New Rochelle, NY, is now the list manager of the subscriber list to Vroom, “the official catalog of rock ‘n roll.”
Vroom is a glossy catalog selling licensed merchandise such as a hand-signed Al Hirschfeld lithograph of the Rolling Stones; original Rolling Stones Voodoo Lounge tickets from their ’95 tour; a soft, plush Jerry Garcia doll with a guitar made by Gund; and Spice Girls Beanie dolls. Merchandise ranges from approximately $15 to $10,000.
The list identifies 25,000 three-month buyers, 35,000 six-month buyers and 53,000 12-month buyers. Selections include gender, dollars, geography and state/SCF/ZIP. The average order is $70.
Vroom, a minimum of 36 pages each issue, mails every quarter.
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