The Lake Group is now managing the ESPN Network Direct Response Buyers list of 74,295 last 12-month buyers of such on-the-air advertised merchandise as books, magazines, sporting goods, and fitness equipment. Average age is 37; average income, $40,000, and all are at home addresses.
Cost: $80/M
Selections: Books and publications, audio/visual equipment, insurance, real estate, household/general items, travel
Contact: The Lake Group, 914-925-2400
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