Eclipse Direct Marketing (EDM) has merged with Boston-based Osprey Interactive Inc. Eclipse will assume the accounts receivable of Osprey Interactive Inc.
Osprey’s owner and founder, Gaetano Bavaro, has joined EDM as senior vice president. Bavaro, who brings more than 10 years of direct marketing and online experience to EDM, will manage the client base at the Eclipse DM Boston office. Prior to creating Osprey, Bavaro was a director of client partnerships at Yahoo Inc. managing high profile accounts such as The Hartford/AARP, Grand Circle Corp. and The Discover Card.
“We are extremely excited about the merger with Osprey,” said John Hammersley, EDM chief operating officer, in a statement. “The addition of [Bavaro] allows us the opportunity to partner with one of the industry’s experts in online marketing and to expand further in the Northeast.”
Eclipse Direct Marketing provides services that range from initial research and list recommendations to more extensive advanced project planning, as well as serving as a supplier of opt-in e-mail, postal and telemarketing lists. Affiliated with Direct Media, Eclipse Direct Marketing has offices in New York and Wellesley, Mass.
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