Although price is still a major driver of online purchasing, buyers chose Web site ease of use as the most important factor in assessing which sites to buy from, according to Jupiter Research.
The survey found that 29% of online consumers are both relatively high spenders and inclined toward merchant loyalty, so long as the merchant provides a positive online experience, including an easy-to-use Web site.
Other findings include that:
* Discounted shipping and handling continue to be consumers’ favorite online promotion.
* Thirty-three percent of buyers often or sometimes make unplanned purchases to take advantage of a special deal or promotion.
* High or hidden shipping and handling charges have led 44% of buyers to reduce their purchases at certain stores.
Network
