E-SITES4U, a unit of the Specialists, will distribute eight million Web directories in the Naviant High-Tech Co-op during a 12-month period starting this fall. The directories feature Web site products and services appropriate for each of the two co-ops they are being inserted into. Four million will be placed in the Naviant Young Families High-Tech Co-op, with the remainder going into the Naviant Sports & Fitness High-Tech Co-op.
The co-op programs are designed to assist dot-com companies build brand awareness and generate site traffic through responsive offline media channels.
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