Gillette Co., Boston, last week named Mark Leckie president of Duracell Global Business Management in Chicago as part of a bid to jump-start the unit’s flagging battery sales.
Leckie spent the last year as president of H.J. Heinz-Canada after spending three years heading up Campbell Soup Co.’s U.S. grocery division. His career also includes stints at Kraft and Nabisco.
Gillette last month said it would boost Duracell’s marketing expenditures 40 percent to $100 million this year to revitalize the brand, which posted a six percent decline in sales to $2.6 billion and a 1.9 point drop in market share to 42.5 percent last year. Plans include the brand’s first TV advertising in four years and a new emphasis on its “Coppertop” nickname on packaging.
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