TJX Cos. is reviving marketing efforts to its five brands with new blood, naming Dunkin’ Donuts marketing executive John Gilbert as executive vice president, chief marketing officer.
At Dunkin’ Donuts, Gilbert had been vice president-marketing, a post he held since September 2003. There, he oversaw the company’s advertising, p.r. and consumer strategies.
Dunkin’ Donuts has not yet named a replacement for Gilbert, who left the company in early December, a spokesman said. In the meantime, the firm’s existing marketing staff will assume Gilbert’s duties.
Prior to joining Dunkin’ Donuts, Gilbert worked as chief marketing officer for KFC, where he supervised all marketing efforts, including consumer insight, brand management, advertising, p.r. and field marketing. He is credited for launching the brand’s boneless wings product line, which garnered top sales for the company.
Before that, Gilbert also held top-level marketing posts at brands including Carlson Restaurants Worldwide, General Cinema Corp., and PepsiCo.
Under its fleet, TJX operates 825 T.J. Maxx, 750 Marshalls, 270 HomeGoods, 160 A.J. Wright and 35 Bob’s stores.
Gilbert joins the rank of marketing executives that have shifted positions over the last few weeks. Among them, Wal-Mart CMO John Fleming, who is now chief merchandising officer (PROMO Xtra Jan. 25, 2007) and Kyle Andrew, Gap’s former vice president-marketing, who now works as senior vice president of marketing and advertising at Kenneth Cole Productions (PROMO Xtra, Jan. 12, 2007).
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