A new viral promotion from Dairy Queen lets Web visitors share video clips featuring a guy playing classical music, punk, jazz, country or flamenco…using DQ Blizzard spoons.
The 30-second clips, of Artis “The Spoonman” using red DQ spoons, along with other table implements to perform his musical stylings, can be found at the newly launched Blizzard Fan Club web site BlizzardFanClub.com. Visitors can preview and then send one of nine “Spoontones” to friends by plugging in their e-mail address and the recipient’s.
The new site renovates one launched in 2005 to celebrate the product’s 20th anniversary on the Dairy Queen menu. At the revamped site, visitors can also play with other interactive features. The “Blizzualizer” lets them drag and drop ingredients into a swirling Blizzard, add audio samples, “mix” the whole production using equalizer sliders and e-mail the final blend to their friends.
Visitors will also be induced to enroll in the Dairy Queen Blizzard Fan Club with an offer of an online coupon for a 16-oz. Blizzard, a special birthday greeting with a “buy one, get one free” Blizzard coupon and the opportunity to share suggestions for new Blizzard products.
Dairy Queen says the Blizzard Fan Club now numbers 1.4 million members. The new version of the Web site is “the first step in a multi-phase process where the current successful fan club will evolve into an online community where Blizzard fanatics will love to visit and interact,” the company said in a statement.
In early September, Dairy Queen also rolled out a new company Web site also featuring interactive games including waffle-cone rafting in a chocolate river, a burger-flipping contest, a customizable DQ sign and a drive-in theater slideshow of the company’s history.
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