Dominion Enterprises has acquired InterActive Financial Marketing Group (IFMG), a finance lead generation and marketing company that serves franchise auto dealers. Terms of the transaction were not announced.
IFMG provides more than 400 lenders, and 2,000 vehicle franchises, with prospects from its Web site and vanity phone number operations, including CarLoan.com; 1-800-Car-Loan; AutoLoan.com; and 1-800-Auto-Loan. IFMG employs 75 people, and is based in Richmond, VA.
“The market for special finance leads is strong and growing. Since roughly half of U.S. consumers have credit scores below 640, franchise dealers are increasingly serving this market — and IFMG’s closing rates on these leads are the highest in the segment,” said Mitch Brooks, executive vice president of Dominion Enterprises, in a statement.
Travis Weisleder, co-founder of IFMG, will stay on as general manager.
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