Nonprofit organizations typically received a $14.47 return for every $1 invested in direct marketing during 2007, according to new report findings released by the Direct Marketing Association.
Through 2012 nonprofit advertising expenditures are projected to grow 2.4% annually, while direct marketing driven sales are expected to grow 6.8%, according to the DMA.
By 2012 nonprofit organization’s catalog spending is projected to reach nearly $486 million. However, direct marketing driven employment in the nonprofit sector is expected to decrease by 1.4% annually through 2012.
Catalog sales among nonprofit are expected to increase 7.6% annually, according to the DMA. Educational services will likely see the lowest return on direct marketing investment, about $9.38 for every $1 invested, according to the DMA.
Network
