The privacy practices are here. The long-awaited Direct Marketing Association Privacy Promise to American consumers went into effect on July 1.
Under the new policy, the DMA requires its members to follow a set of consumer privacy protection practices including disclosing to consumers when contact information (name and address etc.) about them may be shared with other marketers. They also must offer a chance to opt-out–providing a choice not to have information shared.
In addition, member marketers must honor any individual consumer’s request not to receive solicitations from them. DMers must also use the associations’ two national name-removal services, the Mail Preference Service and the Telephone Preference Service to “clean” their marketing lists when prospecting for new customers using direct mail or telephone.
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