The Direct Marketing Association has acquired the National Federation of Nonprofits.
The joining of the two organizations, legally termed an acquisition, brings together members of the two groups into a new entity known as the DMA Nonprofit Federation and will number around 450 nonprofit groups, said DMA president H. Robert Wientzen at a telephone press conference yesterday.
Lee Cassidy, former executive director of the NFN, will head up the new organization and become a DMA employee.
Wientzen credited the NFN with several lobbying victories, most recently in its efforts to help correct a U.S. Postal Service error in the last postage rate case that lifted nonprofit rates way above those paid by commercial mailers.
The NFN has also played a significant role working toward equitable in nonprofit accountability standards, getting states to adopt uniform registration standards and in keeping its members informed.
“As a direct result of the merger, nonprofit organizations will have a more powerful voice with federal and state legislators, regulatory agencies and the public at large,” he said.
With this acquisition, NFN members become full DMA members. Their lower NFN dues will be grandfathered into the DMA for about the next year, noted Wientzen.
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