The Direct Marketing Association has launched the iDirect Leadership Committee, a digital marketing think tank. The committee will drive new educational programs, conduct and publish research, and connect DMA members with public policy advocacy issues which will affect digital marketing.
According to a statement from the DMA, launching the iDirect Leadership Committee represents a shift in attitude and will help to reinforce the reality that direct marketing encompasses all digital channels.
The iDirect leadership committee members include: Ian Baer, president and managing Partner of Big Fuel; David Barnes, vice president of Best Buy for Business; Bruce Biegel, senior managing director at Winterberry Group; Jill Cowen, a vice president at Citi Cards e-Business Group; Scott Delea, CEO at Inflexion Interactive; Robert DeSena, managing director, North America at iO Global Limited; Noah Elkin, a senior analyst at eMarketer Inc.; Pam Evans, WWW Software Marketing senior Web marketing manager at IBM; Lisa Fischer, managing VP of marketing strategy at Capital One; Gabe Greenberg, senior VP of global strategic relations at Vibrant Media; Jennifer Hanley, senior VP of marketing services at Nationwide; Yosi Heber, president of Oxford Hill Partners LLC; Kaenan Hertz, senior VP of market intelligence and business analytics at USAA; Marjorie Kalter, academic program director and clinical professor in the master of science program in integrated marketing at New York University; Kimberly Miller, VP of consumer marketing for People Style Watch and head of audience development at People.com; Jeanniey Mullen, global executive VP and CMO, Zinio; Matt O
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