MarTech

Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers

June 2, 2012 |  by Richard H. Levey

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

Web Analysis Proves Big Businesses are Viable for Avery Office Products

May 9, 2012 |  by Richard H. Levey

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts

May 4, 2012 |  by Richard H. Levey

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

FTC Calls For Legislative Oversight of Data Brokers

April 9, 2012 |  by Richard H. Levey

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Synonym-Aided Search Boosts Guess’s Website Performance

March 28, 2012 |  by Richard H. Levey

Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…

Lead Management (And Data) Practices Vary Among B2B Marketers

March 19, 2012 |  by Richard H. Levey

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

Making the Most of Paid Search to Engage B2B Buyers

March 8, 2012 |  by Beth Negus Viveiros

Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey

February 21, 2012 |  by Brian Quinton

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.

How Web Tags Can Help You See What’s Really Working on Your Site and in PPC

February 16, 2012 | 

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

Lead Technology

February 14, 2012 |