Targeting a Constantly Moving Audience With Digital Advertising
Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.
MarTech
Improve Your Customer Journey With Anonymous User Data
True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.
Ways Mobile Technology Can Differentiate Your Rewards Program
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
Ascend2 Data Driven Marketing Trends Research Report
By: Informatica Length: 15 pages Type: White Paper Would you be happy if the quality of the data used for your marketing activities was considered “somewhat good”? Well, 57% of marketers say they are working with “somewhat good” data! And you wouldn’t believe how many say they are dealing with “somewhat poor” or “very poor”…
How B2B Marketers Can Use Video for Lead Gen: Webinar
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
How Marketers Can Rank High in Mobile Phone Search
CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.
10 Ways to Improve Marketing Campaigns
Forbes.com has 10 tips add to your marketing strategies, specifically to your marketing campaigns.
Exclusive Discount Helps Fathead Connect With Military Families
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
Tech Startups Play Growing Role with Marketers
A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.
Focus on the Customer in Search Engine Optimization
Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.
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