How a CMO can Rise to CEO
More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.
MarTech
Adobe Debuts Cross-Device Co-op
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
Building ROI with Original Video Content
With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
User Retention and Engagement is Key For Mobile Apps
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
Optimizing Marketing Automation
As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow.
12 Painful Ways to Become More Successful
This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them.
10 Marketing Executives Making Millions … and Millions
Want to know which marketing executives are making the most money? Forbes put the list together and it’s impressive.
Is Your Agency Charitable? You Could Win a 2016 PRO Award!
For the first time, the 2016 PRO Awards will honor one agency that shows charitable chops.
Digging Into the Amazon Underground Mobile App Store
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.
Solving the Customer Data Puzzle
To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.
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