MarTech

Amazon Go: A Bold, Inevitable Retail Revolution

December 21, 2016 |  by Rebecca Brooks

Amazon Go is a game-changer for retail overall. Here's why this model, which skips store checkout lines via a smartphone app, will work.

Transitioning to Google Expanded Text Ads

December 19, 2016 |  by Richard Beck

Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.

How to Defend Higher Digital Ad Budgets in 2017

December 15, 2016 |  by Blair Symes

If you're planning to increase digital ad spending in 2017, you'll be under pressure to prove its effectiveness and impact. Here's 3 tips to help.

How to Streamline the Application Process and Increase Conversion

December 15, 2016 |  by Aaron Kline

Delivering a simple, smooth and safe application process for consumers can be challenging. It's important to able to do so without incurring additional risk or compromising security.

Communicating With Millennials: Why Messaging Apps Matter

December 12, 2016 |  by Antoine Hemon-Laurens

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo's Flurry Insights.

Modern Marketing Health Check: Mastering Martech—4 Things to Consider

December 12, 2016 |  by Lisa Loftis

To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.

PowerPoint Still A Dominant Data Delivery Method: Report

December 12, 2016 |  by Rudy Nadilo

Agency respondents to a new survey on data delivery methods say they're still using PowerPoint, despite many clients favoring a shift towards dashboards.

How Leading CMOs are Planning Marketing Budgets for 2017

December 8, 2016 |  by Jocelyn Brown

The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference

December 7, 2016 |  by Dianna Dilworth

Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.

Optimizing Marketing Data

December 6, 2016 - Data & Analytics

Marketers have a lot of data. But having a lot of data and optimizing the marketing data to make the most of that data are two entirely different things. Download this Special Report to...