MarTech

Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges

January 24, 2017 |  by Patty Odell

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

A Lesson in Using Emojis in Social to Improve Business

January 19, 2017 |  by Patty Odell

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

5 Biggest Digital Marketing Trends to Watch for in 2017

January 18, 2017 |  by JoAnna Dettmann and Kaysha Hanock

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

In a Cookie-less World, Will Email Become the New Ad ID?

January 11, 2017 |  by Matt McGowan

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.

2017: The Year We Get Mobile Advertising Right

January 9, 2017 |  by Alex Saric

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around.

Engaging Millennials With Agile Digital Ecosystems

January 5, 2017 |  by Heidi Unruh

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Beijing KFC Tests Facial Recognition Ordering System

January 4, 2017 |  by Patty Odell

A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.

Forbes 2017 “30 Under 30” is Out

January 3, 2017 |  by Patty Odell

For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.

5 Mobile Tactics To Increase Sales Productivity

January 3, 2017 |  by David Keane

Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity.

3 Ways to Reap the Benefits of Marketing Automation in 2017

December 27, 2016 |  by Lindsey DiGiorgio

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.