Ways Data and Martech Can Help Communications Leaders
Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.
MarTech
Oreo Sweepstakes: Show Us Your Dunking Moves!
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.
Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.
Nestlé Toll House Bakes Personalization into its Baking Web Site
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
Dunkin’ Pours Valentine’s Love Over Social
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.
Why Marketers Should Put on Wearables
Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.
Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
Modern Marketing Health Check: Creating Business Alignment
Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.
In Case You Missed It: January’s Top 5 B2B & Martech Stories
Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...
4 Ways to Adapt to the Evolution of Marketing Automation
For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.
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