MarTech

In a Seismic Shift, Brands Find Ways to Add Value to One-Off Products

April 26, 2017 |  by Patty Odell

Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.

Condoms, Underwear—Latest Categories to Use Amazon Dash Button

April 25, 2017 |  by Patty Odell

Originally thought of as an April Fool's joke, orders are coming in via the Amazon Dash Button four times per minute.

Email Marketers Want Automation Capabilities from ESPs: Survey

April 24, 2017 |  by Beth Negus Viveiros

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.

Kind Snacks Says its Time to Pop Your Social Bubble

April 18, 2017 |  by Patty Odell

Kind Snacks Facebook tool helps us be more amenable to making friends outside of our own social bubbles to connect with people beyond our everyday network.

Redesigned Website Boosts Hilton’s Mobile Search

April 17, 2017 |  by Beth Negus Viveiros

A newly redesigned website optimized for mobile search is helping Hilton connect with travelers on the go.

4 Ways to Turn Mobile Marketing into a Customer Service

April 12, 2017 |  by Patty Odell

U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.

McDonald’s to Track Eating Habits

April 12, 2017 |  by Patty Odell

A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.

April the Giraffe and Toys ‘R’ Us Set YouTube on Fire

April 11, 2017 |  by Patty Odell

A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe.

Behind the Scenes of Marriott’s Snapisodes with Amanda Moore

April 10, 2017 |  by Patty Odell

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

Putting Chatbots in the Marketing & AI Conversation

April 4, 2017 |  by Vince Lynch

Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.