Avoiding the Pitfalls of Multitouch Marketing Attribution
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
MarTech
Improving SEO: How to Set Up a Diverse Link Profile
Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.
Ally Bank Flys a Drone in a Mall and the CMO Weighs In
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.
Four Things to Consider About Interactive Video Walls
For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.
AI Helps JP Morgan Chase Boost Customer Engagement
AI Helps JP Morgan Chase Boost Customer Engagement
Staples’ Martech Roadmap
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
Coke Begins Worldwide Search for Olympics Creative
Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.
Facebook’s Mark Zuckerberg Apologizes for “Exploiting” Disaster in Puerto Rico
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.
Four Common Martech Mistakes—and How to Avoid Them
The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.
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