Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
MarTech
How to Avoid MarTech Burnout: 7 Tips
Are you a victim of analysis paralysis? Here's 7 tips to avoid martech buying burnout.
7-Eleven Adds 3 Million Loyalty Members with Points Giveaway
7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on how the AI-enabled app, Cheetos Vision, came to be.
Electronic Ad Delivers Fun and a New Car Smell for Toyota
Saatchi & Saatchi got together with Structural Graphics and together they threw every notion of caution to the wind.
10 Ways Machine Learning is Revolutionizing Marketing
The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.
The Impact of AI on Brands
As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.
Trek Bicycle Increases Brand Consideration with Digital Advice
A large range of specialized products posed a hurdle in the path-to-purchase of consumers who had little knowledge of bikes.
The Era of Conversational Marketing is Here
Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs.
How to Approach New AI-based Marketing Technologies
Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.
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