MarTech

Customer Engagement Vital for CMO Job Security: Report

May 1, 2018 |  by Beth Negus Viveiros

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Solving the Four Key Challenges of Today’s Advertisers

April 30, 2018 |  by Pehr Luedtke

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

4 Ways AI Can Improve Your Marketing

April 25, 2018 |  by Patty Odell

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

The Future is Swift: How Real Time Impacts ROI

April 13, 2018 |  by Wayne St. Amand

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

AI For Marketers—What You Need to Know NOW

April 9, 2018 |  by Beth Negus Viveiros

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?

5 Reasons to Consider Keeping SEO In-House

April 9, 2018 |  by Jack Ogilvie

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Google and Target Release Voice-Activated Coupon

April 4, 2018 |  by Patty Odell

Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.

Automation, Martech Experts in Demand: Salary Guide

March 29, 2018 |  by Beth Negus Viveiros

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

Coca-Cola is No Longer a Traditional Advertiser

March 28, 2018 |  by Patty Odell

At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.

Using Blockchain to Build Connections with Consumers

March 22, 2018 |  by Chris Prescher

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.