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Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.
Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.
Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.
Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.
The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.