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TD Bank Shares How it Plans to Engage WorldPride Attendees in June
Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.
Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.
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Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
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Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.
As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.