LG and BuzzFeed’s Tasty Launch First Cookie Subscription Box
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
Consumer Marketing
Twitter Reveals User Security Data Was Accessible by Advertisers
Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.
How P&G is Reinventing Advertising—and Agency Relationships
P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.
Godiva Plans to Grow its Business Fivefold in Six Years
Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.
P&G Shares Roadmap to Drive Growth with Disruptive Marketing
P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.
How Target Climbed Out of its Sales Slump
CMO Rick Gomez shares the actions the team deployed to pull the brand out of tough times.
Don’t Be Afraid: The Risks—and Benefits—of Driving Change
This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines.
Avon Wipes Clean its Marketing Playbook with a Fresh Makeover
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z. Chief Brand and Beauty Officer James Thompson is handling the rebrand.
5 Ways to Make Your PR More Effective
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
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