Email Templates Help Ohio State Create Consistent Branding
The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.
Consumer Marketing
Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
Frito-Lay and The Marketing Arm Take Top 2019 PRO Award
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
Chipotle Roars Back from Food Crisis with Hard-Hitting Strategy
Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.
Surviving the Blacklist: Email Tips for Getting Your Domain Unblocked
Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.
Email Personalization Boosts Bernie 2020 Donations
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
Vape Marketing on Social Media Fueled by Bots
Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.
Evaluating Sports Sponsorship Impact: 3 Tips
Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.
7 Way to Make Facebook and Instagram Stories More Effective
More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.
Big Martech Changes Help DXL Engage Shoppers
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
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