Consumer Marketing

How Marketers Are Leveraging Micro Influencers

Partner Content

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

How Marketers Are Leveraging Micro Influencers

Partner Content

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

Retail Ho Ho Holidays: 3 Tips for Improving Sales

November 4, 2019 |  by Chris Hauca

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.

7 Digital Marketing Trends to Consider for 2020

November 4, 2019 |  by Sven Lubek

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Lessons from Uber Elevate on How to Market Flying Cars

November 1, 2019 |  by Patty Odell

Uber Elevate has a bold plan to bring to market driverless urban aerial ride sharing. The brand’s fearless leader takes us inside the product launch.

Ideas to Steal from MVPro Winning Campaigns

October 31, 2019 |  by Patty Odell

The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.

Don’t Let AI Bias Derail Your Marketing Efforts

October 31, 2019 |  by Alex Nunnelly

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

CMO Pressure Forces Dramatic Agency Transformation in 2020

October 30, 2019 |  by Patty Odell

A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.

Why Martech Investments Aren’t Optimized: Infographic

October 25, 2019 |  by Beth Negus Viveiros

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

KLM Airlines Celebrates Loyalty with Booze-Filled Figurines

October 25, 2019 |  by Patty Odell

KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.