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Pinterest Rings in Holiday Marketing Campaigns: Infographic
Tis' the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.
Tis' the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.
Consumers want to know that if a company makes a brand promise, it keeps it. And if it doesn’t, that consumer will move on to a brand that will.
Sean Hargrave, at CMO.com, opines that C-level marketers need to step up to the media agency transparency plate and take responsibility too.
Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.
Arby's CMO Rob Lynch on the fun he has running the marketing department and why the new venison burgers sold out in one day.
Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.
To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
More than 1,200 individual submissions came in to design Starbucks' Holiday Red Cups. The designs were crowdsourced from customers on Instagram.