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Being Present: The Greatest Gift
Because when we’re all —clients and agencies alike—more easily stimulated than satisfied, being present … is the greatest gift.
Because when we’re all —clients and agencies alike—more easily stimulated than satisfied, being present … is the greatest gift.
Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you'll find here.
Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.
The digital landscape is upending mastheads. Here are five new agency positions that have come on board over the last few years.
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
The controversy over spec work is raging. Here's a deep dive into all sides of the issue, including tips for marketers when asking for creative spec work.
Marketing to Gen Z takes a sharp strategy. A youth marketing strategist offers lessons on crafting a campaign that will hit the Gen Z bullseye.