Taco Bell—Cult-Like and Performing Weddings: CMO Marisa Thalberg
Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns to give the brand a hip, cult-like status.
Consumer Marketing
How American Greetings Aligned with Digital to Sell Greeting Cards
Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.
Playboy Strips Back to the Brand’s Roots
Everything old is nude again: After a year of covering up, Playboy will resume running nude photos.
Oreo Sweepstakes: Show Us Your Dunking Moves!
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.
Bud Light to You: Let’s be Friends … for at Least 10 Years
This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.
Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.
The Adult Happy Meal: Burgers, Beers & a Feather Duster
Brands can dish up some zany promos, but the Burger King Adult Meal hits the list of hmmm … wonder what kind of rumble this is going to cause?
Can Ivanka Trump’s Brand Recover?
There’s an old saying about “all press being good press.” Somehow, I don’t think Ivanka Trump feels that way these days.
Nestlé Toll House Bakes Personalization into its Baking Web Site
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
Marketers Most Wanted: Millennials
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.
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