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West Elm: Come for the Shopping, Stay for the Night?
In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.
In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.
Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.
The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day.
The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.
Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.
Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.