Consumer Marketing

Tips to Act on Social Listening; The Good, the Bad and the Ugly

March 22, 2017 |  by Patty Odell

Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative

Why Marketers Struggle with Data-Driven Customer Strategies

March 22, 2017 |  by Patty Odell

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

Target Redesigns Retail for Wanderers and Quick Shoppers

March 21, 2017 |  by Beth Negus Viveiros

Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.

Social Spreads March Madness Marketing Beyond Hardcore Fans

March 21, 2017 |  by Ben Hordell

For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!

The Art of the Pitch: 6 Tips to Bring Influencers on Board

March 21, 2017 |  by Stephanie McCratic

A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here's six tips to get.

Shell Pivots from TV to Social Responsibility Storytelling

March 21, 2017 |  by Patty Odell

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

Marketers’ Most Wanted: Moms

March 21, 2017 |  by Sherry Chiger

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

As Bee Populations Decline, Cheerios’ Buzz the Bee Disappears from Boxes

March 20, 2017 |  by Patty Odell

Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.

Social Video Best Practices for Digital-first Brands

March 20, 2017 |  by Chris Pape

Here are three social video best practices that are putting digital-first brands on top.

Stacy’s Pita Powerful Packaging Designs

March 20, 2017 |  by Patty Odell

To celebrate Women’s History Month, Stacy's Pita created package designs modeled after the real posters and signs women used from pivotal moments in history.