![April the Giraffe](https://chiefmarketer.com/wp-content/uploads/2017/04/april-the-giraffe-650-160x125.png)
April the Giraffe and Toys ‘R’ Us Set YouTube on Fire
A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe.
A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe.
Need to catch up on what's doin''? Here's our reader's top picks for March.
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium.
KFC and NZ Post are testing a program to increase postal revenue and loyalty.
Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house.
Pepsi pulled a new ad staring Kendall Jenner joining a street protest that caused Twitter to fire up with angry comments.
The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.
Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.