Airbnb, the Digital Disruptor, Launches a Print Magazine
Airbnbmag is Airbnb's latest marketing ploy to share its message that you can feel at home anywhere you go in the world
Consumer Marketing
Real Beauty Bottles Draw Praise and Mean-Spirited Comments
Dove's Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging.
The Glenlivet Modernizes Sampling with The Dram Room
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.
Tissot President François Thiébaud on NBA Deal, Global Reach
Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.
Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year
After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch.
Enjoy Life Foods Goes Product Sampling in a Yellow School Bus
Enjoy Life Foods has packed up a yellow school bus with its allergy-friendly foods that work well for school lunches and is on the road sampling its products.
Johnston & Murphy Reengages Best Customers With Direct Mail
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
Marketers Train for Social Media Crisis Drills
Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.
After Ads Appeared Beside Offensive Content, NewFronts Sell Safety
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.
3 Key Strategies to Analyze Your Brand
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.
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