![Doritos HeatWave](https://chiefmarketer.com/wp-content/uploads/2017/05/doritos-heatwave-2-160x125.png)
Doritos Helicopters Drop New Chips on Minnesota
Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.
Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.
The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City.
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
Bud's new campaign features labels modified to include words and phrases central to American history, like lyrics from "The Star Spangled Banner."
The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.
The Sweden on Airbnb "Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing.
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.
Advertisers paying agencies by labor and time is losing steam in favor of a percentage of advertising spend as advertisers look to simplify agency compensation.
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.