![Do Us a Flavor](https://chiefmarketer.com/wp-content/uploads/2017/09/do-us-a-flavor-160x125.png)
How Lay’s Do Us a Flavor Stays Crisp Year After Year
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success.
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success.
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.
Marketing isn't always easy for big budget movies. Consider the challenges of the new Jennifer Lawrence thriller "mother!"
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week.
When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.
In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school.
McDonald’s, Waffle House, Papa John’s and many other fast food brands opened their doors and their hearts to first responders and displaced residents in the wake of Hurricane Harvey.