Unilever Replaces Some Agency Tasks with Startups
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
Consumer Marketing
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.
Are You Ready for “mother!” at the Movies?
Marketing isn't always easy for big budget movies. Consider the challenges of the new Jennifer Lawrence thriller "mother!"
To Reach Donors, Nonprofits Turn to Marketers….And Sharks
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week.
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.
What Disney & IBM Can Teach Omnichannel Marketers
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.
HP Goes Back to School & We Get the Feels
In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school.
McDonald’s, Pizza Hut & More Chains Help Post Hurricane Harvey
McDonald’s, Waffle House, Papa John’s and many other fast food brands opened their doors and their hearts to first responders and displaced residents in the wake of Hurricane Harvey.
30-Days of Prizes is Big Win for Dremel
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.
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