Subway Rides the Blue Line
Subway Sandwiches & Salads broke into the big leagues of kids' marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon's
Consumer Marketing
A Flinty Look at the Future
Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated
Deal Makers
Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned
100 years of Promotion
If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.
Sitings
Dan's picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let
True True North
True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,
Coming in next month’s PROMO
Product Sampling Chart Make room on your wall for the sampling planner for 1999 programs. Learn about the major sampling programs for the upcoming year
Association News
Licensing '98 a Global Hit New York City's Jacob K. Javits Convention Center was home to the Licensing '98 International show in June. Attendance reached
Peel Out
We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the
Fee FSI Fo Fum
Little Jack felled but one beanstalk. It was a justifiable act under the circumstances - he was seeking refuge from an aroused cannibalistic giant.We
