Samsung Launches a Motor Business
Samsung entered the automobile business in 1995 and, under the new Samsung Motors division, introduced its first car in February. The company's successful
Consumer Marketing
Mag Sweeps Settlement
American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate
International
Pura Milk Wiggles: Its Way to the Breakfast Table SYDNEY - National Foods has found a way to get kids to drink their milk with a program that harnesses
Looking for Loyalty in All the Right Places
Loyalty has long been a sought-after attribute. Think of Ronald Reagan's Oliver North, Johnny Carson's Ed McMahon, and the Cleveland Browns fans patiently
Cats Come Home
NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber's Cats was filmed in a special London performance
CBS Casts Eye On Promotion
Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its
Pig in the City
Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo
Save Your Soul! Win Cash Prizes!
Sure, everyone hears about the best promotions. The best promotion of the year, the 100 best promotions of all time, I believe there's even an award for
The Long, Hot Summer
Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed
On the Net
Peapod Excitement! Peapod Inc., Skokie, IL, America's largest online grocery retailer, announced a multi-year national marketing agreement with Excite
