Conjuring Up a Brainstorm
Back in the 1940s, a fellow named A.F. Osborne came up with the term "brainstorming" to describe how a group of people can generate imaginative ideas
Consumer Marketing
What’s Your Net Worth?
Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper
Milk Wars Down Under
As towns across Australia developed from the early days of settlement, states and territories were formed that established different local laws and ways
Dixie Spirit
With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over
Fishing in the Promotional Closet
I got a late start with my spring cleaning this year, but I really got into it. So much so that, when I was done, I decided to do a little digging in
At Retail
Going Postal No, you can't actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued
Electronic Buzz
A year's worth of free beer and a keg refrigerator for storage is the first prize in a Web contest launched in March by Beer.com, a vertical portal site
Customer, May I?
MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king
International
NEW ZEALAND Kids's Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a
Shave and a Cheesecake, Two Hits
The Gillette Co. put itself on the cutting edge in 1998 and earned accolades in the process by walking away with top honors at the American Marketing
