Campaign trail
Dr Pepper/Seven Up Inc., the Plano, Texas-based operating division of Cadbury Schweppes, last month launched a $3.3 million promotion with mobile phone
Consumer Marketing
Deals
Snyder Communications, Bethesda, MD, announced that its subsidiary, Arnold Communications, was awarded a $10 million contract from Toysmart.com to develop
Engaging Change
When airline travelers discover certificates for frequent-flier miles on packs of Healthy Choice chicken Marsala frozen dinners this year, they can thank
The PROMO 100 – Top 20
1. DRAFTWORLDWIDE, INC. 633 North St. Clair Street Chicago, IL 61611Telephone: 312-944-3500;Fax: 312-944-3566CEO: Howard DraftOffices: New York City,
Pay to Play
Successful promotional licensing begins with the right choice of a partner, whether that's a peppery affair with the Spice Girls or a swinging night on
Registering the Draft
DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,
Eeny, Meeny, Miney? No.
Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client
Belgium’s Karamba Takes Europe
Belgium-based Karamba took home the Best of Europe prize during the first round of judging for the ninth annual World Pro Awards of Excellence, which
Where the Twain Does Meet
No pitches. No retainers. No awards. No wonder EastWest Creative is still a relative secret. Don't waste your sympathy. This secret is shaping up to be
Bank Shots
"Honey could you pick up a quart of milk and a line of credit on your way home tonight?" That's not as odd as it sounds, ever since PremiereGroup put
