Campaign trail
Hershey Foods Corp. and Hershey Entertainment and Resorts joined forces to host The Sweetest Place on Earth sweeps. Consumers enter via thousands of product
Consumer Marketing
Campaign trail
Santa Monica, CA-based Internet music company AtomicPop.com has paired with Seattle-based Web retailer Amazon.com to be the sole partners in a four-week
The Charge BRIGADE
Types of credit card users are as numerous as, well, types of credit cards. Focus Productivity, Inc. of Ridgefield, CT, applied its GoldMiner modeling
Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson's Inc., Boise, ID, America's fifth largest U.S.
Big Dippers
You're a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The
Deals
Apparel maker/retailer Big Dog Holdings, Santa Barbara, CA, concluded initial licensing agreements with northern CA-based Golden West Specialty Foods
Just Grow Up
Nike is giving its troupe of athletes a workout in J.C. Penney stores. Penney wasn't spending Nike's co-op marketing money fast enough, so Nike went to
My Friend, the Brand
FOR ALEX WATERS, THE WEEKEND SHE spent with her mom in Indianapolis was "the best vacation of my entire life. Most people would say a Hawaiian vacation
Frequent Virgins
Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but
Phantom Frenzy
"Six hours of merchandising wiped out in five minutes," said a fatigued Toys R Us employee in Norwalk, CT, as he restocked Lego toys in the new Star Wars:
