A Midsummer Day’s Nightmare
If your livelihood depends on this business, you have reason to be scared.On the heels of the new book, Permission Marketing, in which Seth Godinessentially
If your livelihood depends on this business, you have reason to be scared.On the heels of the new book, Permission Marketing, in which Seth Godinessentially
"Kids don't adapt to change, they like it." So says Dick Helstein, and heshould know.Helstein's been helping modify old-line products to keep up with
"I should have lied a bit."In 1972, Englishman Keith Bantick founded Promotional Campaigns, Ltd.,which was purchased by Ogilvy & Mather Worldwide in 1987.
Hot properties? The Backstreet Boys are blistering. And Sears gets to takethem back to school this fall.The male quintet broke the record for fastest-selling
Vending-machine sweeps got the go-ahead in California in May through a LosAngeles Superior Court ruling that machines running sweepstakes aren'tgambling
Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest
Motts, Inc., Stamford, CT, launched a line of cocktail mixes in patented"Shagadelic Shakers" as part of a tie-in with New Line Cinema's Junerelease, Austin
Paris-based Publicis is acquiring 49 percent of Burrell CommunicationsGroup, Chicago, a leading African-American marketing agency. Terms of thedeal were
James Mayfield named president and chief creative officer and J.C. Codynamed vice president and creative director at The Glennon Co., St. Louis.Alexa
In-store demos are more valuable in attracting customers than P-O-Pdisplays, according to a telephone survey of 800 specialty home storemanagers conducted