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15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.
Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.
Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.
It's a busy time of year, so we have collected the top articles for you to catch up on.
Don't let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.
Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”