THE PERFECT
Choosing DVC as the one promotion agency to represent the decade of the `90s was no small task for promo's editorial staff. We think our pick's a good
Consumer Marketing
Body Counting: McCracken Brooks beefs up with Maier acquisition.
McCracken Brooks Communications' recent purchase of fellow Minneapolis agency Maier Marketing adds thrust to the company's goal of building a 100-person
Off-the-Rack: Web Programs
They'll help you sample, coupon, run sweeps, or do direct response on the Internet. We'll help you find out how they work and what to know before hiring
Philip Morris Holds a Mirror Up to Smoke
Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,
Music to Make Out By: Ford’s tie-in with Dawson’s Creek has a soundtrack.
There's nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar's Dawson's Creek TV
Playing Ball With Opus
What's in a name? You decide.Nine-year-old Opus Marketing has changed its name, it says, to broaden its focus from an event-marketing shop to an agency
You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.
Don't get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet
December 1, 1999
Scale of Economies: Global grocer fields first worldwide promotion.
Call it the silver lining of consolidation. Supermarket giant Royal Ahold marshalled its 32 chains worldwide for a first-ever global promotion. The effort,
Cafeteria Lines
Those ladies in hairnets are getting elbowed out by beverage marketers eager to boost brand loyalty among schoolkids.Coca-Cola, Dairy Management Inc.
