MDC STRIKES TWICE
Toronto-based MDC Corp. acquired a 70-percent stake in marketing communications shop Fletcher Martin Associates, Atlanta, for $2.3 million in cash and
Toronto-based MDC Corp. acquired a 70-percent stake in marketing communications shop Fletcher Martin Associates, Atlanta, for $2.3 million in cash and
No Limits launches an Internet bulletin board for Latin America.Buenos Aires-based promotion agency No Limits is hoping to show consumers that, when it
Cone, Inc., the Boston, MA, cause-marketing expert, has been purchased by global ad giant Omnicom Group for an undisclosed amount of cash and stock. Cone
St. Louis-based Adamson broadened its horizons by acquiring Patrick Promotion, a local shop that had been part of the Brighton advertising agency. The
Branding bugs me. The term has become ubiquitous in business, where the brand is everything. The simple dictum is: You don't sell a product, you sell
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year."We've
Don't throw your frequent-shopper card away just yet. Grocers are refining broad loyalty programs with clubs tailored to consumer segments. Ann Raider
Aspen Marketing Group, Los Angeles, has purchased its first ethnic-marketing asset, Hispanic marketer Luna Bacardi Group of Santa Monica CA.The privately
Upside inside out. This past year in retailing was the crazy life. Major mergers, market shifts, banner changes, zooming numbers, swinging volumes - and
Consumers had a chance to turn personal bad taste into a fashion windfall in a promo designed to push digital pictures. Rochester, NY-based Eastman Kodak